#1 on AdAge’s Top 5 Creative Campaigns You Need to Know About Right Now. Jump straight into cozy szn with Esty + Orchard, music + sound by Heavy Duty. “One campaign, though, didn’t just make our Top 5 this week—it was our favorite campaign of them all.“
You could say we love to customize on-camera vocals as much as Etsy loves to customize gifts. Orchard called on us to reinvent this timeless earworm as part of their first campaign for the retail giant. Lip lock and talent selection was creative priority, as was getting a natural performance from singers. Mission made possible by our Executive Creative Producer Zach Pollakoff and Lead Composer Sean Fitzgerald, arranging, vocal record, casting, final mix and sound design by Heavy Duty Projects. Directed by Steve Rogers at Biscuit Filmworks .
You can count on our trailer music division to bring thrills AND drama. As Clio Entertainment has narrowed its selections for the best trailer work of the year, we’re excited to share that our musical contributions have made it to some shortlists! Extending a big THANK YOU to FX, Inside Job and The Clio Awards for the recognition: M3GAN in the Thriller/Horror category and Fleishman is in Trouble for the Dramatic category. We’ll see you at The Dolby Theater on Nov 9th.
MONDO.NYC is back with a week of music, tech, and talks. Our Executive Creative Producer Dylan Bostick will be in from LA, and representing at the conference’s Guild Of Music Supervisors Day, in good company, with leading gaming and entertainment companies, Ubisoft, Electronic Arts (EA), Go to Eleven Entertainment, and DMG The panel, “Music Licensing for Video Games: Lucrative, Effective, and Impactful’, kicks off the day at 10am. Expect to hear about Heavy Duty music supervision for Saints Row V, which earned Dylan and Josh Kessler the Guild of Music Supervisors award for Best Music Supervision in a Video Game (Synch) earlier this year.
DC mambo sauce pairs perfectly with DC Go-Go Music. We appreciated the opportunity to work with Stony and Yates, by sourcing a few tracks from 70’s DC Go-Go legends Experience Unlimited, adding an extra layer of authenticity to this special documentary which honors the history of the beloved condiment.
O+ Festival supports the health of underinsured artists and musicians in the Hudson Valley and beyond through their annual festival, where they exchange art-making and performances for health and wellness services: the art of medicine for the medicine of art. Our co-founder Kate Urcioli will be joining the festival’s roundtable discussion on Sync with esteemed colleagues Lauriana Zuluaga and Jessica Gramuglia. Check out the organization’s website and all the great music, art and wellness coming up this weekend.
HD UK is dropping in to create the soundtrack for Samsung’s collaboration with Skateboard GB. We love this vibrant work from Iris Worldwide featuring a team of pro skaters championing the new Galaxy Z Flip5. Original music by Heavy Duty London.
Heavy Duty continues to raid the Mattel toy box! The new brand campaign for Hot Wheels cinematically depicts how there are lessons to be learned from failure, and play can be a perfect safe space for this introduction. We can’t wait to see what’s to come from the Hot Wheels brand as they gear up to bring the beloved toys to a new generation of racers and dare-devils! Thank you to SMUGGLER and BBH USA for bringing us along for the ride. Original score by Heavy Duty’s Sean Fitzgerald.
JEEP x JETER, iconic! New Work, and a great example of leaning into the lyrics of an existing song to uplift the story. It was of course very fun to cover Roy Orbison’s “I Drove All Night”.