Lovable AI’s latest spot “Some Ideas Are Too Loud To Ignore” was named The Drum’s Ad of the Day on March 10th. Heavy Duty Projects provided music supervision to the ‘Earworm’ campaign, out of Even/Odd.

New music supervision work for Lovable with our pals Even/Odd.

The campaign playfully integrates Swedish band Boko Yout’s earworm “9-2-5” throughout the spot, with the band themselves popping up in places you’d least expect.

Heavy Duty assisted with music search, band casting, and clearance for this inspired, music-driven spot.

OFF DUTY is an interview series where Heavy Duty talks with some of our favorite producers and collaborators about their musical processes.

In our debut episode, Heavy Duty Executive Creative Producer and Partner Zach Pollakoff talks with composer Jerome Potter. Also known as JeromeLOL, Jerome is one half of DJDS and a Grammy-nominated producer and songwriter who has collaborated with Burna Boy, Khalid, and countless others. Watch the two talk about cycling, the art of note-taking, and the curious practice of not listening to music as a musician, soundtracked by Jerome’s “Codes”, written for Heavy Duty Projects.

Heathcliff, it’s me, I’m HD, I’ve come home (to your inbox). From Wuthering Heights to Apple TV+, see what’s new this month in the wily, windy moors of Heavy Duty.

Ken’s job is no longer beach, it’s now travel! Ken, Expedia’s newest Brand Ambassador made his debut at Super Bowl LX! Big thanks to Expedia for bringing us in to provide original music, final mix, sound design, casting, and VO record or the new ‘Going Places with Ken’ campaign.

Custom scores, standout music supervision, original music, and trailers defined 2025. We teamed up with incredible agencies, artists, and brands to deliver across screens big and small. Here’s our year in review.

CashApp hits the green with a crew of teens bringing fresh energy to the fairway. Our groovy original score layers in a hint of nostalgia, making this playful spot out of Even/Odd feel at once nostalgic and new.

For L.L.Bean’s new holiday spot, we teamed up with Day One Agency to celebrate the brand’s iconic flannel and its role in real holiday moments as part of the “Invited To The Holidays Since 1912” campaign, bringing together the coziest clothes, the coziest season, and the coziest track, “Not There Yet” by Cold Diamond & Mink, with full music supervision, sound design, and final mix by team HD.

Heavy Duty’s latest music news is here, and this edition is packed with projects out of Highdive, DDB Chicago, Square, and GUT, plus some exciting new partner announcements and brand-new music for your ears.

Congratulations to HD Creative Director Dan Nigro and Chappell Roan on their GRAMMY nominations for their hit single “The Subway.” As the song’s co-writer and producer, Dan’s artistry and collaboration continue to earn well-deserved recognition and reflect his lasting impact in shaping some of pop’s most exciting voices.