Class is in session! Thanks to Crispin for tapping us to music supervise Target’s ‘Return to Target’ social spot. We paired the work with Sjowgren’s “Seventeen” for pure back-to-school energy.
Adulting just got easier thanks to 72andSunny LA’s new CarMax campaign. We provided the bright and playful score for “How To Sell Your Car”…the perfect soundtrack to having your life together.
New original music for 72andSunny! We kick it old school with an anthem for Foot Locker – a brand that’s always been there, outfitting generations from the playground to the stadium, and everywhere in between. Then. Now. Always.
Little Black Book spent 5 Minutes with HDP co-founder Ariel Rechtshaid, discussing his high school band days, creating music that people actually want to listen to, and pushing into new creative territories. Check out the feature here.
We started a band! Check it out in our latest newsletter, feat. original music, music supervision, the latest Off Duty interview (feat. Cecile Believe), new music from Heavy Duty Publishing and more.
HD partnered with Droga5 on a custom garage-rock track for Facebook’s campaign celebrating 10 years of Facebook Marketplace. In “Garage Band,” we’re reminded that the platform can lead us to more than what we’re looking for, like a band and the community that comes with it.
HD Partner and ECP Zach Pollakoff was featured in Little Black Book Online, where he discussed creativity that sets trends, the emotional medium of music, and introducing new music talent through advertising, as part of LBB’s Beat Brief series. Check out the piece here.
Heavy Duty Projects is excited to announce our expansion with the addition of Liza Jane (LJ) Branch and Jess Millette.
LJ Branch, based in NYC joins as Creative Producer, Music Partnerships, bringing nearly four years of experience from UnitedMasters’ Sync & Brand Partnerships team (Bose, the NFL, Mastercard, Warner Brothers).
Jess Millete, based in LA, joins as Associate Music Producer, Creative Partnerships. She was most recently the studio manager for composer Chanda Dancy and has past sync placements for Vans x Barbie, Petco, Verizon, and more.
Together, they grow our music-driven brand partnerships across both coasts. Full story via LBB Online!
It must be the coffee, or perhaps home-turf pride is fueling Team USA through the World Cup.
Big thanks to Uncommon for bringing us in to music supervise the latest spot for La Colombe. Shot in Philly, the spot embodies the unwavering energy, grit, and confidence of Team USA fans, soundtracked by Claire M. Singer’s “Solas”.
We could call you Betty, but instead we’ll be your long lost pal, back with the latest from HD. Check out our latest newsletter, packed with music supervision, original music, an AICP Week panel, and one very cool skateboarding gopher.