We could call you Betty, but instead we’ll be your long lost pal, back with the latest from HD. Check out our latest newsletter, packed with music supervision, original music, an AICP Week panel, and one very cool skateboarding gopher.
AICP Week is here! Don’t miss the Basecamp panel: ‘AMP Presents: Navigating the Line Between Inspiration and Imitation in the Age of Generative AI’, where HDP’s Zach Pollakoff joins Amy Crawford, Jamie Jou, and Matt Nelson to discuss making music for media in an ever-evolving digital era. Catch them this Wednesday, June 3rd at 11:25 am at The Time Center in NYC.
New Music Supervision from Heavy Duty! “I Can’t Wait” by Nu Shooz scores the retro-80s arcade world, conceived by Wonderhood Studios for Coral’s Rewards “Grabber” campaign.
This one was pure joy to work on. Insert coin to play again. 🤖
Coachella FOMO still lingering? We’ve got the cure. The Heavy Duty April Newsletter is loaded: finger-lickin’ new work for KFC, a new sound for Pacifico, the latest new music from HD Publishing’s Justin Raisen, and plenty more inside.
A new anthem for Pacifico! Day One Agency tapped us to music supervise the brand’s latest campaign ‘Choose Yellow’. Leaning into Pacifico’s sun-soaked aesthetic, we paired The Dandy Warhols’ iconic ‘Bohemian Like You’ with the campaign’s call to celebrate living life in color.
McCann tapped Heavy Duty to create a custom cover of “Pump Up the Volume” by M/A/R/R/S for USPS’s latest campaign, highlighting the huge volume of packages they manage for businesses. The track brings a modern, contemporary house feel to the iconic ’80s original: fresh enough to turn heads but familiar enough to stop you mid-scroll.
Heavy Duty Projects rev’d up the music for INEOS Grenadier’s Born in a Pub, Built for More, out of Wonderhood Studios. The origin story for the iconic 4X4 unfolds inside the very London pub where the idea was first hatched, complete with three sheep, a swear jar, and a car built from scratch inside the bar. We reimagined Beethoven’s 5th Symphony with a punchy, modern edge to match.
With so much exciting new work to share, our – 2nd – March newsletter is out! & no, this is not an April Fools prank. Check out our latest newsletter for all things Heavy Duty, from Grace Ives’ Girlfriend to Lovable to Lowe’s and more.
Premier/Dentsu brought in Heavy Duty Projects to contribute remix production to Ludacris’ “Rollout” for Lowe’s latest campaign, built around the very Gen Z concept of “vibe shopping”, aka choosing your home aesthetic the way you’d curate a playlist. The track brings undeniable energy to the work, giving a classic hip-hop anthem new life and making lumber and light fixtures feel, somehow, like a vibe.
Heavy Duty Projects Partner and ECP Dylan Bostick music supervised this powerful New York Times’ Opinion investigation into how car safety standards have sidelined women for nearly a century, as told through the lens of filmmaker Eve Van Dyke, who lived it firsthand. Watch to the end to hear Crash Test Dummies’ “Mmm Mmm Mmm Mmm.”