News

Congratulations Highdive on taking home two Webby Awards for Lay’s “Powered by Potatoes”! Original Music + On-Set Engineering by Heavy Duty Projects.

Every day is Earth Day. We’re celebrating Earth Day with Coke’s new global campaign. Heavy Duty provided original music for this inspiring campaign promoting sustainability from WPP Open X led by Ogilvy New York.

Missing the ‘march’ madness? Watch the epic marching band remix of Gary Clark Jr.’s “This Is Who We Are!” and let it take you right back to the excitement of the 2024 NCAA final four. For Turner Sports, brought to you by Heavy Duty Trailers.

Brunch essentials: Tropicana OJ, and some great tunes. Thanks to Cramer-Krasselt for bringing us in to soundtrack the new campaign for the juice giant.  Heavy Duty provided music supervision and original tunes across the campaign, out now on TV’s everywhere!

In like a lion, say hello to the March Newsletter from Heavy Duty Projects. Check out our most exciting recent work, including a cover of a beloved Elvis Crespo track for Verizon, an original earworm for Lincoln, and 2 new Vampire Weekend singles (produced by CCO Ariel Rechtshaid).

A truly beautiful suite of spots highlighting the modern pioneers over at NYU Langone Health. Creative out of Deloitte Digital with original score by Heavy Duty.

Next-level travel buddies! Expedia steps up as Netflix’s very first global advertising partner with the “Made to Travel” campaign, which debuted in Japan this month. We are pleased to have original music contributions across 3 key spots: Plugs, The Middle, and Pineapple.

Nice shout from ADWEEK naming our work with Ogilvy and Verizon, directed by Fred Armisen, as an Ad that Won TelevisaUnivision’s Big Game Broadcast. Univision’s US broadcast of Super Bowl 58 set records as the most-watched Spanish-language broadcast of the championship to date, with an average of 2.3 million viewers tuned in across all platforms. Original re-record by Heavy Duty Projects.

It’s so easy to switch to Total by Verizon, you can switch suavemente. Check out our contribution to the Big Game’s commercial canon, which aired on Univision, and enjoy director Fred Armisen’s hilarious celebration of the Elvis Crespo Classic. Re-Record by Heavy Duty Projects.