A new anthem for Pacifico! Day One Agency tapped us to music supervise the brand’s latest campaign ‘Choose Yellow’. Leaning into Pacifico’s sun-soaked aesthetic, we paired The Dandy Warhols’ iconic ‘Bohemian Like You’ with the campaign’s call to celebrate living life in color.
McCann tapped Heavy Duty to create a custom cover of “Pump Up the Volume” by M/A/R/R/S for USPS’s latest campaign, highlighting the huge volume of packages they manage for businesses. The track brings a modern, contemporary house feel to the iconic ’80s original: fresh enough to turn heads but familiar enough to stop you mid-scroll.
Heavy Duty Projects rev’d up the music for INEOS Grenadier’s Born in a Pub, Built for More, out of Wonderhood Studios. The origin story for the iconic 4X4 unfolds inside the very London pub where the idea was first hatched, complete with three sheep, a swear jar, and a car built from scratch inside the bar. We reimagined Beethoven’s 5th Symphony with a punchy, modern edge to match.
With so much exciting new work to share, our – 2nd – March newsletter is out! & no, this is not an April Fools prank. Check out our latest newsletter for all things Heavy Duty, from Grace Ives’ Girlfriend to Lovable to Lowe’s and more.
Premier/Dentsu brought in Heavy Duty Projects to contribute remix production to Ludacris’ “Rollout” for Lowe’s latest campaign, built around the very Gen Z concept of “vibe shopping”, aka choosing your home aesthetic the way you’d curate a playlist. The track brings undeniable energy to the work, giving a classic hip-hop anthem new life and making lumber and light fixtures feel, somehow, like a vibe.
Heavy Duty Projects Partner and ECP Dylan Bostick music supervised this powerful New York Times’ Opinion investigation into how car safety standards have sidelined women for nearly a century, as told through the lens of filmmaker Eve Van Dyke, who lived it firsthand. Watch to the end to hear Crash Test Dummies’ “Mmm Mmm Mmm Mmm.”
Heavy Duty’s Zach Pollakoff sat down with postPerspective for their Behind the Title series, talking his winding path through music and advertising, vinyl DJing, and an Amtrak dependency he has no plans to quit. Read the feature here.
Lovable AI’s latest spot “Some Ideas Are Too Loud To Ignore” was named The Drum’s Ad of the Day on March 10th. Heavy Duty Projects provided music supervision to the ‘Earworm’ campaign, out of Even/Odd.
New music supervision work for Lovable with our pals Even/Odd.
The campaign playfully integrates Swedish band Boko Yout’s earworm “9-2-5” throughout the spot, with the band themselves popping up in places you’d least expect.
Heavy Duty assisted with music search, band casting, and clearance for this inspired, music-driven spot.
OFF DUTY is an interview series where Heavy Duty talks with some of our favorite producers and collaborators about their musical processes.
In our debut episode, Heavy Duty Executive Creative Producer and Partner Zach Pollakoff talks with composer Jerome Potter. Also known as JeromeLOL, Jerome is one half of DJDS and a Grammy-nominated producer and songwriter who has collaborated with Burna Boy, Khalid, and countless others. Watch the two talk about cycling, the art of note-taking, and the curious practice of not listening to music as a musician, soundtracked by Jerome’s “Codes”, written for Heavy Duty Projects.
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