A Guinness World Record for leveraging electricity created by more than 6,000 potatoes to record a song… and The Drum’s ‘Ad of the Day‘! Appreciate our friends at Highdive Advertising, and Anitta, for allowing us to dig in on this special project. We had our engineer on site to record this record breaking stunt (look for the pink hair and thumbs up) and provided original music for the campaign.
“Love Means Everything” landed another #1 SPOT, this time on Fast Company’s list of the Five Best Ads of 2022! Congrats Gatorade + TBWA\Chiat\Day + Beyoncé on your love letter and tribute to Serena Williams. Original Score by Heavy Duty.
Thank you Adweek for naming Gatorade’s “Love Means Everything” THE BEST AD OF THE YEAR! Serena Williams + Beyoncé + TBWA\Chiat\Day + Jake Nava/BELIEVE + Heavy Duty land the #1 spot. Check out The 30 Best Ads of 2022.
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