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New Artist Collaboration with ANITTA for Lay’s and Highdive

By News

A Guinness World Record for leveraging electricity created by more than 6,000 potatoes to record a song… and The Drum’s ‘Ad of the Day‘! Appreciate our friends at Highdive Advertising, and Anitta, for allowing us to dig in on this special project. We had our engineer on site to record this record breaking stunt (look for the pink hair and thumbs up) and provided original music for the campaign.