Thank you Adweek for naming Gatorade’s “Love Means Everything” THE BEST AD OF THE YEAR! Serena Williams + Beyoncé + TBWA\Chiat\Day + Jake Nava/BELIEVE + Heavy Duty land the #1 spot. Check out The 30 Best Ads of 2022.
CONTACT
Heavy Duty Projects crafts bespoke audio and music solutions that sound like nobody else.
We partner with brands and media companies, creating award-winning Original Scores, Songs, Music Supervision, Artist Collaborations, Covers, Remixes, Sound Design, VO Records, and Final Mix.
With studios in Los Angeles, New York, and London, we offer direct access to the recording industry, offering our clients strategic guidance at every touchpoint.
Want our ears on your next project? Get in touch!
NEWS
The drama is back! In addition to providing original music for branded content, our roster is frequently tapped to score Film/TV projects. The latest juicy offering is HBO Max’s Gossip Girl. Score by our ECD Ariel Rechtshaid and HD contributing composers Amanda Yamate and Will Canzoneri.
HD is honored to once again partner with the folks at LIA – London International Awards, this time with our co-founder Kate as a mentor for their special Creative LIAisons program. Excited to share perspectives on music for brand campaigns while reminding mentees to think about music early and often!
We are Sofa King excited about our latest work for Ikea. The brand let us build a song using only Ikea product names as lyrics. Iconic! “Build The Flat Pack” with us! Thank you for the opportunity IKEA x TikTok, we love seeing creators interact with our music.
Out of our London office, we worked with BBC Creative on this iconic campaign, full of eye and ear candy, to welcome BBC Three’s return to broadcast television, resulting in 8 custom tracks across 8 films. Maya Jama gives a French twist, Jamie Laing is in arcade-opera overdrive, Stacey Dooley and Zuu put a donk on it, and loads more.
Exciting news from the world of Jeep + the creative minds at Highdive Advertising. Thank you for calling on us for original music!
The beat goes on! “Keep Walking” won BEST SYNC IN BROADCAST ADVERTISING at this year’s Music+Sound Awards! Congrats to the team that made this dream music supervision collaboration happen, Anomaly, Johnnie Walker and HD’s own EP Zach Pollakoff, Composer Sean Fitzgerald and Sebastian Ade!
Our MD/Partner Kate Urcioli, will join Sarah Tembeckjian, Music Supervisor, Ben Dorenfeld, Director of Music Anomaly, Mike Ladman Sr. Music Supervisor Droga5, and Tim Nudd of The Clio Awards, at the Music + Tech conference Mondo to discuss the best ad work we’ve heard in 2022.