A Guinness World Record for leveraging electricity created by more than 6,000 potatoes to record a song… and The Drum’s ‘Ad of the Day‘! Appreciate our friends at Highdive Advertising, and Anitta, for allowing us to dig in on this special project. We had our engineer on site to record this record breaking stunt (look for the pink hair and thumbs up) and provided original music for the campaign.
We are incredibly proud to share that Heavy Duty Publishing has had its biggest year of growth yet: bigger team, bigger catalog, some new awards and some amazing new talent. With more than 40 writers, producers and artists now on the roster, we wanted to take a moment and share some highlights from the 2022 catalog.
Now available on our website, our sampler series “Heavy Lifting” is now client-facing and searchable on DISCO. Everything is customizable, and as always we’re happy to do custom music pulls. Set a bookmark and Happy Listening!
“Love Means Everything” landed another #1 SPOT, this time on Fast Company’s list of the Five Best Ads of 2022! Congrats Gatorade + TBWA\Chiat\Day + Beyoncé on your love letter and tribute to Serena Williams. Original Score by Heavy Duty.
“Move Your Feet” with Samsung! Offering Iris Worldwide multiple music services, we music supervised the campaign, landing on this iconic Junior Senior tune, clearing and re-mixing it. Nimbly navigated by Heavy Duty Producer Tom Cathcart out of our UK Office.
Thank you Adweek for naming Gatorade’s “Love Means Everything” THE BEST AD OF THE YEAR! Serena Williams + Beyoncé + TBWA\Chiat\Day + Jake Nava/BELIEVE + Heavy Duty land the #1 spot. Check out The 30 Best Ads of 2022.
The drama is back! In addition to providing original music for branded content, our roster is frequently tapped to score Film/TV projects. The latest juicy offering is HBO Max’s Gossip Girl. Score by our ECD Ariel Rechtshaid and HD contributing composers Amanda Yamate and Will Canzoneri.
