Skip to main content
Category

News

BBH launches Hot Wheels campaign, with Original Music by Heavy Duty

By News

Heavy Duty continues to raid the Mattel toy box! The new brand campaign for Hot Wheels cinematically depicts how there are lessons to be learned from failure, and play can be a perfect safe space for this introduction. We can’t wait to see what’s to come from the Hot Wheels brand as they gear up to bring the beloved toys to a new generation of racers and dare-devils! Thank you to SMUGGLER and BBH USA for bringing us along for the ride. Original score by Heavy Duty’s Sean Fitzgerald.