Heavy Duty continues to raid the Mattel toy box! The new brand campaign for Hot Wheels cinematically depicts how there are lessons to be learned from failure, and play can be a perfect safe space for this introduction. We can’t wait to see what’s to come from the Hot Wheels brand as they gear up to bring the beloved toys to a new generation of racers and dare-devils! Thank you to SMUGGLER and BBH USA for bringing us along for the ride. Original score by Heavy Duty’s Sean Fitzgerald.
JEEP x JETER, iconic! New Work, and a great example of leaning into the lyrics of an existing song to uplift the story. It was of course very fun to cover Roy Orbison’s “I Drove All Night”.
She’s baaack! Congrats (once again!) to Heavy Duty Projects Creative Director Dan Nigro on another massive achievement with Olivia Rodrigo and her album ‘Guts’. Dan co-wrote and produced the much-anticipated follow-up to Olivia’s debut album ‘Sour’ (…which he also co-wrote and produced!).
The Hustle breaks custom music + sound down to brass tacks with Heavy Duty’s co-founder Kate Urcioli.
Amoeba Music wants to know: what’s in HD’s Amanda Yamate’s bag! Joined by co-composer Este Haim and director Jennifer Kaytin Robinson, the trio take a deep dive into the music that shaped them, and celebrate their latest release Do Revenge. (currently the #1 Film on Netflix!!).
“As the Taliban claimed power in 2021 and banned women and girls from participating in sports, the members of the Afghanistan Youth Women’s National Football Team needed to escape their own country or risk being captured. What happened next is an extraordinary story of survival, sisterhood and the human right to privacy.” Presented by WhatsApp.
It’s a love song. It’s a song about insurance. It’s both! Our Executive Creative Producer Zach Pollakoff offers his perspective on the subtle genius behind Deloitte Digital’s CSAA song-driven campaign with original music from Heavy Duty: “There’s a great listener experience when you catch the joke.”
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