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CSAA partners Heavy Duty with Iconic Boy Band members for a new campaign out of Deloitte Digital

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Commitment, Dedication, Promises Kept. Insurance company motto or boy band song? Why not both? Creating an original song worthy of these four icons was a dream assignment, something we could take seriously, but not too seriously. We still haven’t quite emerged from the rabbit-hole of 90’s nostalgia we went down in preparing this piece. Immeasurable gratitude to Deloitte Digital and CSAA for trusting us as your music partner. From early lyric and melodic concepting, to full-blown production, and working closely with celebrity talent, we fired on all cylinders for this one. Original music, sound design and mix by Heavy Duty!

Heavy Duty on the Billboard charts

By News

Heavy Duty on the Charts! Jim-E Stack and Dr. Teeth & The Electric Mayhem (the Muppets Band) both made Billboard debuts this week. Jim-E Stack is a Heavy Duty published songwriter and producer who is celebrated here for his work with Flume. He has worked with everyone’s favorite artists including Bon Iver, Charli XCX, Caroline Polachek and Empress Of, and is a frequent contributor to Heavy Duty’s brand and custom projects. We also had the distinct pleasure of being in the studio with The Muppets, resulting in two songs for The Mayhem’s Disney+ debut! Congrats to both artists!