DESCRIPTION:
IKEA is a true, global operation, with one universal language–IKEA product names! Our brief was to compose a song, which would speak to consumers across all IKEA markets, using the shared language of IKEA’s beloved product names (we even got Swedish Meatballs in there!). The resulting earworm has inspired countless creators to interact with and share their DIY IKEA hacks on TikTok, and the brand even uses the full-length version as their hold music and on their in-store playlist.
