Big night at the Shorty Awards for “The Subversive Score.”
Winner – Brand Awareness Campaign
Winner – Music + Dance
Finalist – Launch Campaign
Gold Honor – Auto
Created in close partnership with Lincoln and their fearless creative team at Hudson Rouge, and brought to life by the talented RESET, edited by Whitehouse, this campaign challenged the conventions of what automotive advertising sounds like – and that’s exactly why it resonated.
At the heart of it all was a client willing to take risks. One who understood that when music leads, rather than follows, it opens the door to emotional storytelling with real staying power. We’re proud that Heavy Duty’s original score and full length song “Kaleidoscope Bliss” didn’t just underscore the work, it became the voice of it.