NEW BALANCE

SERVICES:

Custom Score + Lyrics

DESCRIPTION:

Runners: “Preparados, Listos!” New Balance needed a track to support and encourage athletes at the Valencia Marathon. The perfect song to highlight this local event, with worldwide relevance, would need to speak to the Marathon’s audience both regionally and globally. Our result, suitable for any joggers playlist, fuses reggaeton with contemporary production, and uses a blend of lyrics in Spanish and English.

HASHTAG:

#whatsyourpace